Goldman Sachs: #MakeSmallBig

The #MakeSmallBig campaign generated 24.3 million mentions for @GS10KSmallBiz and #MakeSmallBig, averaging 2.2 million mentions per day – over 18x our 2016 average daily mentions prior to the campaign. 

I led the team developing copy and informed creative. Designs by Associate Creative Director. 

The campaign garnered a shorty award within the social good category.