BMW North America
Produced evergreen social content across @BMWUSA Twitter and Instagram channels.
Curated photography and drafted caption copy while collaborating with an integrated team of strategists and designers.
Tone (provided by client): confident, bold, affirming, self-assured, concise, powerful, clever.

Sometimes seen, always noticed.

Strong like your morning coffee.

Engineering everyday confidence while remaining down to earth.

4 wheels, 1 unibody, and a few of your closest friends.

From your driveway to the highway, and everything in between.

Calm and cool, in park, for life's next adventure.